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Customer Loyalty Solutions

The key to a successful business is a steady customer base. Everyone knows a small group of customers accounts for a large portion of sales in retail. ASC’s Customer Loyalty software lets you develop and implement programs and tactics that identify, target, message, and reward these important shoppers, leading to improved retention and activity.

A customer loyalty program starts with identification of these customers. It continues with understanding their preferences and purchase habits to enable you to offer them what they want, when they want it. If you add rewards to your loyalty program, you’ll differentiate yourself from a competitor and your customer will shop at your store.

Enroll
Enroll your customers into your program with special incentives. Auto enroll your most loyal customers. Easily target those loyal customers with tools that let you easily identify their purchase and spending habits, take action, and track the effectiveness of your campaign.
 
Communicate
Whether it is an email newsletter, monthly flier, a reminder card for a diamond inspection, or just a holiday greeting card, it’s important to reach out to your steady customers. Targeted, personalized messages will increase average spend and frequency. With our “refer a friend’ feature, you can even capture new customers with no extra effort. With eMarket, our email marketing solution, you can send targeted, personalized emails that increases average spend and frequency and features real-time event triggered messaging, dynamic email content, personalization and deliverability, tracking and reporting of your customer behavior.
 
Collect Information
Collect valuable marketing information from customers and let them manage their own accounts through a customized profile center, with your branding. You can capture almost any data that you want from your customers, with full integration into your marketing program, and best of all, you don’t need programmers, web developers to make it happen.
 
Reward
Give customers a reason to return to your business. ASC’s Reward module can award points to customers for their purchases they make with you. You can reach out to your customers when they have enough rewards to spend on a purchase and you can redeem these points efficiently and accurately directly through our POS system. ASC’s Customer Loyalty, Rewards and eMail marketing solutions allow our customers to offer more than just a reward program, but a complete loyalty and marketing solution.
 
Features and Benefits
  • Identify program members and collect information in one centralized database
  • Develop more effective campaigns with flexible targeting and quick, easy email and/or directmail generation
  • Set up automatic communications for birthdays, anniversaries, thank you notes, and more
  • Create deeply personalized communications with customer specific content based on their preferences and purchase history
  • Manage your campaigns from any desktop and determine campaign performance and effectiveness, with an easy to use, no software required web based solution
  • Reward customers with points for future purchases with a complete reward program management

  • Private Label your loyalty program with branded web pages and profile centers without the need to re-design or make changes to your current website

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