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eMarket - Extend and Manage your Email Campaigns

Whether you're a high-volume email sender searching for a powerful email engine or a savvy marketer ready to achieve the next level of relevant one-to-one marketing, eMarket rises to the occasion with powerful tools to deliver digital, relevant communications at your subscribers' request.

eMarket allows you to leverage the power of your customer data to create personalized emails to your customers and target click through responses from your customers. Using the power of ASC’s Customer Insight, you can target your customers based on purchase habits and collect information about their preferences to use in future targeted campaigns.

Today, your customers expect communications that are not only relevant, but are delivered when and how it best meets their individual needs. Packed with segmentation, customization, and integration tools, eMarket is designed to withstand the rigors of the most sophisticated marketers—and the most demanding consumers.

Features and Benefits
 
Customer Data
Upload your customer data to create a variety of lists, and segment your lists into groups based on the frequency, recency and monetary value of their purchases. You can target those customers who purchased from a specific vendor, salesperson or merchandise category. You can set up clubs, loyalty programs and subscription services (catalog, newsletters, clubs, special events) to send relevant content. You have complete flexibility in determining your targeted group. With our Forward to a friend feature, you can grow your opt-in list and maximize your marketing ROI.
 
Integration
Seamless integration with your ASC data ensures you can easily update your data base with the most up to date information provided to you from your customers. Receive email alerts anytime a customer interacts with their profile and automatically add new customers to the targeted lists you’ve already developed.
 
Content
Whether it's storing images or leveraging the HTML code your marketing organization has already developed, eMarket provides marketers with tools to build highly sophisticated emails, even without knowledge of HTML. Your current marketing department can manage the deployment for you, or you can do it yourself. It’s easy, effective and very manageable. Wouldn’t it be nice to send an email from your office with information on that new product you received? And what could you do if you knew who opened the email and captured their interests?
 
Dynamic Content
Our triggered email functionality allows for automatically sending personalized emails, with content that varies based on the customers preferences. Send one email, varying sections based on their preferences, so that relevant content is always being delivered and tracked.
 
Delivery
Benefit from our deliverability and monitoring assistance, content and list detectives, and other tools to ensure compliance and maximum deliverability for your business-critical messages.
 
Tracking
Robust, real-time tracking and graphical reporting ensure results can be analyzed to drive future campaign improvements. And eMarket provides a single console to track and report on all your digital communications, including marketing and transactional messages. You can even create new lists and follow up emails based on those subscribers that clicked on certain links.

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