Market Insight

Would you like to see as much as a 100% lift in your sales from direct marketing campaigns – without spending more money?

That’s just one of the many benefits possible with ASC’s newMarket Insight system. For the first time, independent luxury retailers can gain access to the same high powered tools & data that previously only the largest firms could afford. Imagine being able to see maps that show where your best customers live, which parts of your market are growing and where you should consider adding new doors – all without making a single dollar investment in new hardware or software.

You can gain the ability to look at your customers in a new light. Who is more likely to buy from you this year? Which products do they prefer? How often will they buy from you? Should you send them targeted offers based on what they have purchased in the past? Should you communicate with them more often? When do you send catalogs and when can you get by with a simple sales postcard?

Market Insight provides a best in class suite of marketing tools that have been designed specifically for retail jewelers. If you are an ASC client and have access to the web, you have everything you need to start marketing smarter. We have even built in a simple extract tool that makes it easy to get your customer files updated, enhanced with birthdates & other key lifestyle information. In as little as two weeks, you will know far more about who your best customers are, who is likely to be your best customer in the future and where to look for them.

Plus, you will get proven advice on what offers to send and even examples of offers and creative approaches that work. In one secure website, you will be able to have key marketing information at your fingertips. All at a cost that is a fraction of what you would have to pay if you tried to build it yourself. Market Insight takes advantage of the rich customer information currently contained in the ASC system and makes your sales and customer data come alive. You will spend less time looking for opportunities in your customer file and more time acting on them.

For more information on ASC’s Market Insight module, please contact the ASC Sales Deparmentat 800-253-9272 x 102.

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