Wedding Day Success Story

Minnesota Jewelry Chain Continues To Grow Using ASC Software

Since implementing Application Systems Corporation's innovative jewelry software system in 1994, Wedding Day Diamonds has experienced a quantum leap in its growth and productivity.

According to Umit Nasifoglu, one of the principals and founders of the five-store Minnesota-based jewelry chain, ASC's unique system has helped Wedding Day quickly and efficiently identify fast-moving items vs. slow items and jump on emerging sales trends. Meanwhile, the system''s automatic reorder program ensures that the retailer always has its best sellers in stock and allows the company to easily move - and keep track of - merchandise between stores.

"It used to take me at least a day to reorder a week's worth of merchandise and transfers," Nasifoglu noted. "Now, using the ASC system, it takes me just an hour. They offer a great inventory control system."

Other important benefits that Wedding Day has enjoyed in its partnership with ASC include fantastic technical support and a highly trained support staff.

"ASC is very knowledgeable about the jewelry industry, and they write inventory management programs exclusively for jewelers," Nasifoglu said. "They are very responsive and never forget their clients. And they have always been a step ahead of our specific needs."

As a member of ASCUS, the ASC User Group of more than 100 jewelers who share their industry knowledge, ideas and solutions, Wedding Day has had the opportunity to learn from some of the sharpest retail minds in the business. In return, Nasifoglu has enjoyed answering questions from new ASCUS members about ASC's programs and how to best use them.

"ASC is exactly what a company of my size needs to grow and keep track of its inventory," Nasifoglu emphasized. "To this day, I have not run into any other program that I feel keeps up with the jeweler''s needs as well as ASC's does."

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