The Power of Facebook

There are two main ways to connect with your customers through facebook.  1) Facebook Ads  2) Create a business page and accumulate as many friends as possible.

Both ways can be effective.  Creating a page is free and is a “no brainer” for all retail companies, whereas buying an ad costs money, but is more effective than many other advertising mediums.

FACEBOOK ADS

Because of all the information that customers share with Facebook, (age, location, children, relationship status, interests, etc) for certain companies, facebook ads make it very easy to target your audience.  The more targeting you can do, the less waste you have with your advertising. In addition, facebook ads cost less money than traditional advertising.   This make facebook a great advertising medium for getting a high ROI.  Have you placed an ad on facebook yet?

FACEBOOK FAN PAGE

The more people “like” your business page on facebook, the easier it becomes to turn your facebook fan page into an effective sales tool.  There are many ways to utilize a facebook fan page to drive business and brand awareness.  The most powerful aspect of the page is the ability to potentially reach thousands of your facebook fans instantly by posting something on your wall.  Here are three simple ways to build your facebook fan base.

1) Make sure you have a facebook icon on your website so that visitors can click it and “like” your page

2) Add “Become our fan on facebook” to any piece of marketing material/information that you give your customers.  Also add it to the signature line of your emails.

3) Utilize your email marketing program and send out an email asking people to “like” our facebook page.

Check out this blog post from instoremag.com that explains some of the power of facebook.  Click Here