Craftsman Basic SoftwareCRM
Data-driven marketing is a definitive competitive advantage. When you better understand the audience you reach, their response and conversion metrics, you are able to build marketing plans that deliver on promised goals, reduce customer acquisition costs and deliver higher ROI. ASC has multiple marketing and customer relationship management modules designed to educate and empower your marketing decisions.
Key Features and Benefits:
- Complete Purchase History by Product Line, Vendor, Price Point
- Manage Preferred Contact Methods
- Email Preferences to communicate by customer frequency desired
- Customer Loyalty and Reward Program
- Ring Size, Spouse and Relationship under one household account
- Analysis of many key indicators, including Recency, Frequency and Monetary, average ticket, preferred brand, etc.
Explore Features and Benefits:
Customer Information Center
A central dashboard provides a complete view of a customer, including personal information, events, purchase history, outstanding balances of AR and Gift Cards as well as all work in process (layaways, repairs and special orders).
Purchase Gallery
View your customers purchases in images and print a report of past purchases, helping the salesperson (and the spouse) to get that perfect gift.
Customer Insight
Create lists of purchases from a vendor, date range, department and analyze recency, frequency and monetary data, along with over 50 attributes of each customer.
Email Marketing
eMarket allows you to leverage the power of your customer data to create personalized emails and track your customers interactions. Using the power of ASC’s Customer Insight, you can target your customers based on purchase habits and collect information about their preferences to use in future targeted campaigns.
Today, your customers expect communications that are not only relevant, but are delivered when and how it best meets their individual needs. Packed with segmentation, customization, and integration tools, eMarket is designed to withstand the rigors of the most sophisticated marketer and the most demanding consumers.
Key Features
- Automated upload of your changed customer data
- Segment Lists by customer preferences and buying habits
- Use Recency, Frequency and Monetary segmentations
- Dynamic content allows for one email to deliver different messages
- Track opens, click through and un-subscribes
- Custom Profile Center allows customer to manage their email frequency
- Customer Loyalty Statements (with point totals)
Email Marketing
Create emails using templates and targeted lists for special store events, birthday wishes and vendor specials. Combine with loyalty programs to provide email statements of points available.
Dynamic Content
Email content can easily vary based on customer attributes so that one email can provide different offers based on each customer’s preferences.
Profile Center
Capture missing customer information with easy link on email and set up preferences so that a customer can choose the frequency and content of your correspondence.
Customer Events
Salespeople can be assigned to customers, and a variety of reports about their customers are available, including upcoming events, such as birthdays and anniversaries.
Employee Information Center
This dashboard allows employees to clock in/out, compare their weekly and monthly sales to goal and see a list of their top customers. Easy drill downs allow for direct access to a customer?s information.
Customer Sales History
Use the Sales Tab to see a customer preferred vendor, sales by year over the lifetime and each of the last 5 years. Average visits and average spend is also available.
